Holiday Light Tours…What Are You Waiting For?

Holiday Light ToursIf your not aggressively booking limo holiday tours right now, you are missing out on a lot of revenue. Limopreneur is going to share some proven methods that will help you right now. Don’t procrastinate. Get going NOW! Place an ad in the neighborhood papers as often as permitted. Run the ad in the main newspaper in your area in Sunday main news and Monday sport section and Tuesday and Thursday if pocketbook allows. The design of the ad (bang for the buck) is a 1″x 1 1/2″ or 2″. Outline the ad with a heavy thick black border around 1/16″. The components of the ad should be in bold,a headline– Holiday Light Tours and Parties(two stack), a photo of a stretch, Logo, phone, and web address. This small ad will always get favorable page placement and jump out at the reader even amongst the big ads on the same page. Your phone will ring.

Depending on your market area, you can schedule two turns per night starting at 5:30 to 6:00 for a two hour and then the last tour 8:45 to 9:00pm. Also, you can pick up an extra hour on either tour selling the customer a three hour tour on one leg or the back end of the evening, thus a steady 4-5 billable hours each night. The season is a potential 38 nights this year and if you average $240 to $490 per tour, the revenue per limo regardless of size could top over $25,000 per limo excluding New Year’s Eve. The key is to carefully plan your routes in a compact area and locate a nice meeting place to have the customers come to you for departure. Usually a nice hotel will welcome your group to stay in the lobby area and use its facilities.

Chauffeurs must know where the lights are and go SLOW when in a given neighborhood viewing. Emphasize this as a part of your sales pitch.


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